Articles by
Al Harberg

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Published 2010-11-19

The Software-Buying Customer Isn't Always Right!

For years, so-called business experts have been telling us that the customer is always right. The customer isn't always right. So says Jeffrey J. Fox, the author of "How to Become a Marketing Superstar - Unexpected Rules that Ring the Cash Register." Fox urges us to understand the segments of the marketplace that we're targeting with our products and services.

Published 2010-11-19

Software Marketing Book Review

If you simplify your site - if you make it so easy that people don't need to think - you can sell more products and services. That's the premise of Steve Krug's excellent book "Don't Make Me Think". Some people will read your website. Most people, Krug tells us, will spend a few minutes skimming the words and scanning the pictures. They're not going to study it, or try too, too hard to understand it.

Published 2010-10-24

October Marketing Book Review

In his book "Ogilvy on Advertising," David Ogilvy talks about how to produce advertising that sells. Ogilvy wrote this book in 1983, long before the Internet started dominating our lives.

Published 2010-10-20

ESWC Announces 2010 Software Conference and Epsilon Award

The tenth annual European Software Conference will be held at the Marriott Hotel Courtyard Vienna Messe on November 6 and 7, 2010 in Vienna, Austria. The two day conference features a welcoming message from Vienna's Mayor and Governor, Dr. Michael Häupl, followed by panel discussions and presentations from software industry professionals worldwide. All of the presentations are in English.

Published 2010-08-28

September Marketing Book Review

Jakob Nielsen, known as the guru of web site usability, charges $10,000(US) to evaluate a company's home page (not their website - their home page). In this book, he talks about all of the criteria that he uses when optimizing a customer's home page, and gives 50 in-depth examples.

Published 2010-08-23

Impulse Software Buys

Impulse sales for software are rare. You need to do the hard work of getting your prospects attention, getting their interest, and getting their order. An impulse buy is an immediate, emotional purchase of a product or service. It works well for selling candy and magazines in supermarket checkout lines. Software websites, on the other hand, can be effective for upselling and cross-selling.

Published 2010-05-20

Tell Everybody About Your Software's Unique Feature

Your application isn't just another me-too knock-off of an existing program. Your software contains a really terrific feature that none of your competitors have in their applications. You need to make sure that everybody knows how great your software is.

Published 2010-04-20

Software Marketing Without the Hard Work

Until recently, learning to market software was a costly trial-and-error process. But in February of 2009, the Educational Software Cooperative (ESC) introduced its Software Marketing Book Club. I've been an ESC member for more than a decade, and I lead the book club discussions. Each month, we talk about a sales, marketing, or business book in detail. The central theme of each discussion is helping software developers increase their sales.

Published 2010-04-20

Marketing Book Review for April: Permission Marketing

Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers was written by Seth Godin. If Godin were talking to an audience of software industry marketers, I believe that he'd be advising us to move advertising money away from banner ads and pop-unders, and start sending newsletters to our customers and prospects.

Published 2010-03-19

Expand Your Selling Options and Increase Your Sales

You can sell more software by giving your customers upselling, cross- selling, and after-selling choices. This article explains the basics of how to increase your sales by adding these tools to your website.

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Samsung M360 start up guide: Using the web browser on the Samsung m360

Using the web browser on the Samsung m360, including setting a homepage and finding mobile formatted sites. view it

Samsung M360 start up guide: Using the camera on the Samsung m360

While it won't replace your point and shoot digital camera, the m360's 1.3MP cam can still catch the action. view it

Samsung M360 start up guide: SMS, MMS and email messaging on the Samsung m360

Sending and receiving text, multimedia messages and even email on the Samsung m360 from Ting. view it

Samsung M360 start up guide: Changing the ringtone and placing a call with the m360

In this episode of the Ting Start Up Guide for the Samsung m360 from Ting, weâ€™ll look at placing a call, managing contacts, using voicemail, setting a speed dial contact, and changing the ringtone. view it

Samsung M360 start up guide: Unboxing the m360 feature phone from Ting

Unboxing and a full hardware tour of the Samsung m360 from Ting. Also, inserting the battery and charging the feature phone for the first time. view it

Tutorials: Change the Wi-Fi sleep policy in Android

If you're noticing your Wi-Fi connection turning off when you put your phone on standby, your Wi-Fi is likely set to turn off with your screen. Hereâ€™s how to change that. view it

How do I use iOS 5: Messaging using iOS 5

The latest iteration of iOS 5 has it's own Messaging application similar to the wildly popular BBM and we're going to show you how it works in this episode. view it

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Articles by Al Harberg

Articles by
Al Harberg