Articles by
Al Harberg

Published 2009-06-27 Last month, I described how you can use a press release campaign to increase your software sales. This month, I'll talk about the mechanics of crafting a press release that will present your company and products professionally to the magazine and newspaper editors.

Published 2009-05-20 Since the birth of the commercial software industry in the late 1960's, press releases have been an essential part of every software developer's toolbox. Press releases are an inexpensive way to generate interest and excitement about your software, ultimately resulting in more software sales.

Published 2009-04-18 Software developers across the globe are being hurt by today's economic downturn. One way to cope with today's challenging economy is to open new markets for your existing applications. Translation can extend the reach of your software to other countries. By translating, say, the English version of your software and localizing it into other major languages, you can do a better job of selling it to the estimated 60 percent of Internet users who don't speak English fluently.

Published 2009-03-18 Whenever software developers get together, there are always questions like "What's the best download site for buying ads?" or "How often should I send press releases to magazine and newspaper editors?". And when some of the experienced authors give advice, a lot of the newer developers follow it, without taking the time to translate it to fit their own situations. This can be a very dangerous practice.

Published 2009-02-20 There's no such thing as a perfect application. No matter what you develop, somebody will be unhappy with it.

Published 2009-02-20 Most of the software developers I work with make the majority of their income from offering upgrades to their existing customers, year after year. Here are some ways to increase the sales of your company's upgrades to your customer base.

Published 2009-01-23 Millions of software customers make their buying decisions based upon what they read in newspapers and magazines. These people rely upon editors to sift through the thousands of new software titles that are released each year, and recommend the best ones. If you're a software developer you need to read this article!

Published 2008-11-26 For more than 15 years, Portable Document Format (PDF) files have been the computer industry's standard format for creating and viewing information on all platforms, including PCs, Macs, and UNIX/Linux machines. For years, Adobe has offered a free program that lets you read PDF files. Now there's a web site that lets you turn your text, image, and Office files into PDF files, free. Check it out.

Published 2008-11-25 Teachers can take the guesswork out of multiple-choice tests. Learn more in this week's Shareware Spotlight!

Published 2008-11-14 Auction Sentry Deluxe - The eBayer Power User's Tool of Choice. Auction Sentry Deluxe is featured in this week's Shareware Spotlight.